Blog Layout
5 Tech Tools For Your Family Practice
Jordan Huneycutt • October 26, 2021
Taking a look at 5 Tech Tools To Help Your Family Practice Be Successful
Between Zoom hearings, courthouse trips, and meeting with frenzied clients, attorneys who practice family law usually don't have much time to think about their firm's technology. On the grand scale of a practice, technology is one of the most critical factors to success. Having the right puzzle pieces in place can be the difference between getting the cases your firm specializes in and just remaining busy. With that said, here are the top 5 "must-have" tech tools that every family law practice should utilize...
- A Custom-Built, Responsive Website
Somewhere between a site's speed, ease of use, call-to-action buttons, great images, and simplified text, there is a fine line between winning over or losing a potential client. After several years of research, we found that converting visitors to clients comes with ease when your site displays who you are as a firm and shares the characteristics above. A user experience is everything when choosing an attorney to represent a potential client's case.
According to Google, over 80% of all traffic to a website happens with a mobile device. Why does that matter? Every site should have a version that fits any size screen, whether a five-inch smartphone or an 85-inch flatscreen display (like this site). Making sure your site is responsive is the most essential technologies your firm's site can utilize.
2. Using The Right Content Management System
You can quickly and easily publish new and updated content to the world without any advanced expertise with the right content management system (CMS). A reliable CMS will save you LOADS of time and will help you stay up-to-date with the best practice of search engines. From site updates, new blog content, new staff photos, or even client testimonials, a quality content management system is a tool that will help you establish a firm foundation in the eyes of potential family law clients.
3. Google My Business
Did you know that 60% of Google searchers only utilize the information from your Google profile? That makes your Google My Business page the single most relevant tech tool your firm can use. The GMB can also display reviews that your firm receives. Google reviews remain the top factor when considering who to hire when it comes to a family attorney.
If you don't have a Google My Business set up, make sure you add your practice's information so that you can start the process of showing up when people are actively searching for the services you offer. This tech tool can be the best source for potential clients to find your firm and quickly contact you about their case.
4. Video
They say a picture can speak 1000 words. If there is any truth to that, a video can speak 100,000 words (not literally, but you get the point). A video testimonial or a video that introduces viewers to your firm is the most powerful tool your firm can have. The best thing about a video in today's age is that it can be delivered to people who meet the criteria of your next client. You can display your video just about anywhere with video platforms such as YouTube, Hulu, and other streaming services.
5. Track Your ROI
Collecting data is an excellent step to understanding the success of your marketing efforts. Marketing has changed dramatically in the last 15 years. Before digital, tracking a marketing campaign was severely vague. For example, when you have a billboard, it is easy for the company to tell you that "over 25,000 cars pass your billboard every day!" yes, I am sure there is traffic but is it working?
One of the best characteristics of digital marketing is that you can track every measurable precisely. Having an "all-in-one" dashboard can help you understand not only how potential clients are finding you but it can also show you if visitors are converting to your next client.
To learn more about where your family practice currently stacks up in the market, we would love to run a digital audit report for you. Knowing how you stack up is the first step to improving your ROI and creating a better experience for your client. For more information, call (877) 493-2529 or send us a message here.
Automated Booking Tools How much time do you spend sending emails and assessing bookings daily? You probably have dedicated a few morning or evening hours for the same. However, managing bookings consume a lot of time for little return. Automated booking tools can help you automate scheduling appointments with your clients without having to wait for email replies for confirmation. Yet, deciding on your firm's best booking tools is also frustrating and tiresome. It is impossible to try all the tools available in the market. And in the current world where "the best" is subjective, how do you get tools that fit your needs? But worry no more! Prime Legal is the leading law firm that helps businesses get the tools they need to enhance efficiency. Why Do You Need Automated Booking Tools? You can choose to retain the traditional paper schedule book, but automated tools make booking more user-friendly to clients and customers and save your firm a lot of time. Multiple online tools provide similar services, but with differing levels of reliability and efficiency. They provide a platform where your current and prospective customers can book an appointment with you without sending emails or calling your firm. These tools also allow you to adjust your available time for meeting your clients routinely. As a result, they enhance convenience for you and your customers. The Best Automated Booking Tools The best online tools can handle short-notice reschedules and cancelations, integrate with your technology elements, and improve customer experience. However, securing tools that fit your business requires significant time for research and testing dozens of booking tools available. You can spend weeks evaluating and testing the tools with an unending list of automated tools online. At Prime Legal, we help our clients spend more time making sales and taking care of other important businesses while we get the best tools for their businesses. Our teams of experts are meticulous in helping you get tools that align with your tech sack and improve your relationship with your customers. Contact us to help you get automated booking tools that fit your business needs without hustle.
Given the readily available technology, the time has changed, and so have your clients and prospects. It is, therefore, crucial to find the ideal online appointment scheduling solution for your practice if you are to attend to your clientele efficiently. Digitalized technology enables you to connect and meet your client's needs 24/7.
There was a time when prospective clients opened the hefty phone book they kept under the coffee table or on top of the telephone stand. Those days are long gone. People open their mobile phone, tablet, or laptop to seek legal assistance. When someone searches for legal services in their area, you want to show up. You want to show up in Google and other searches. You want your social media sites to appear, as well as your blog posts. This is accomplished through effective SEO strategies. Keeping Your SEO Strategies Current What works in SEO this year, may not work next year. It's important to stay on top of the latest SEO strategies so that your clients can find you. SEO is constantly evolving, with changing search algorithms, changing behavior, and new technology, apps, and social media algorithm changes. It's important to stay on top of these changes so you don't get left behind. This year, some things have changed while others have stayed the same. Providing useful content on a regular basis is still the best way to increase your overall SEO ranking. However, some of the "old" rules are changing, and others are emerging. 5 SEO Tips To Help Your Legal Business In 2022 Focus On Quality, Not Quantity When it comes to blog posts and other content, creators and marketers have been trained that long form is better than short form content. Recent algorithm changes challenge this by favoring concise, valuable content. Cut the fluff and deliver your message without worrying about making a certain word count. Update Old Content Give your old posts a refresh by updating your content with new information, cleaner copy, and get rid of old, broken links. Build Authority Through Backlinks Backlinks aren't a new thing. But they are frequently overlooked or misused. Be sure your content is linked to quality sites with a domain authority of at least 50. Getting quality backlinks takes some time and effort. By building a solid online presence, reaching out to authoritative sites in your industry, guest blogging, and staying engaged on social media, you can start to build backlinks that will increase your SEO ranking. Work On User Experience A positive user experience makes a powerful impact on your SEO ranking. According to HubSpot , site speed, readability, good headlines, working links, and quality content are all factors to consider when evaluating your website. Be Sure Your Website Is Mobile-Friendly It's more important than ever to ensure your site is mobile-friendly. There are plenty of sites that have been slow to revamp their site to a more mobile-friendly so if you haven't made this improvement, let 2022 be your year. There are plenty of SEO strategies worth looking into but five are a good place to start. If it seems a overwhelming to revamp your content strategy or your website, enlist help. Prime Legal can help you create or improve your online presence and SEO strategy, so contact us today.
In today's digital world, the importance of having an online presence cannot be denied. However, you need to ensure that your online marketing strategy actually helps you achieve the desired results. This is why it is important to perform an audit from time to time to examine your online presence. But how exactly can carrying out a digital audit help your firm? Read on to find out. IDENTIFY YOUR STRENGTHS AND WEAKNESSES Digital audits can be customized, and will usually culminate in a comprehensive report. By analyzing your digital data, this process will help you assess the performance of your various digital platforms. That way, you will get to know what is working and what is not. You can then address your weaknesses and leverage your strengths to ensure your business thrives. A DIGITAL AUDIT HELPS YOU MAKE INFORMED DECISIONS Digital audits are data-driven . Oftentimes, the process will provide valuable insights into your current campaign. Whether you are looking to build a new online strategy or revisit the existing one, this information will help ensure the strategy is based on your needs and goals. Also, after an audit, you will be in a better position to list the actionable steps that will enable you achieve your goals. YOU CAN KEEP YOUR TEAM ON SAME PAGE A professional digital audit will give you a bird's-eye view of the current state of your overall strategy. A comprehensive overview of how different components are being utilized and optimized will enable you to communicate your vision more clearly. That way, you can keep your entire marketing team on the same page, something that will promote collaboration and efficiency. This will allow you to move with confidence toward the future. KNOW THE COSTS OF YOUR DIGITAL STRATEGY One of the main goals of any business is to minimize costs and maximize profits. Auditing your online presence will enable you to know the costs of your overall strategy. In addition, you will be able to review the return on investment (ROI). In the end, you can make the necessary adjustments to ensure your current campaign makes financial sense. HELPS YOU REMAIN COMPETITIVE Technology is evolving faster than ever. To stand out and remain competitive in a saturated market, you need to keep up with the rapid pace of change. Audits provide insights and analysis that will enable you to create a plan to power your digital marketing strategy. Depending on the available gaps and opportunities, this will make it possible for you to make the most of your digital assets . Are you ready to take your law firm to the next level? Prime Legal can help. We will perform a comprehensive digital audit and create unique strategies to help you market and grow your firm. Contact us today to learn more.
Let's face it – today's consumers have many different expectations when it comes to doing business. In the last five years, the entire landscape of commerce and payment processing has changed completely, and people primarily pay online. The clients of your legal firm are no exception. The average consumer is used to sourcing all of the critical information they need online – they're also used to checking out online. The Importance of Pay Online Services Having the ability to pay bills and purchase goods and services online saves time and money. If you don't buy into the importance of having an online payment portal, consider the following : In 2014, only a single dollar for every six spent was collected digitally. In 2022, it's estimated that five out of every six dollars spent by American consumers is collected via some form of pay online service 53% of all legal firms have the means to take virtual payments Having a way for clients to pay online benefits the consumer, but it also provides your firm with significant advantages. The Benefits of Pay Online for Your Firm and Your Clients Weigh the following positive aspects of providing a way for clients to pay electronically: 1. Online Payments Equal Client Satisfaction Paying online presents your clients with a certain level of convenience and satisfaction. When consumers know their expenses are handled, it relieves a great deal of stress. A recent study reported that 71% of consumers of any type reported much higher levels of gratification by having the option of handling their payments online. 2. Quicker Payments Improve Any Company's Cash-On-Hand Naturally, when your clients have a faster way to pay, you'll get your money faster. When you don't have to wait for a check in the mail or a face-to-face meeting to receive payment, you'll significantly improve your company's cash flow. This benefit is significant for startups or smaller firms. 3. Digital Payments Are the Standard Digital payments are no longer considered a convenience – they've become the standard. Consumers are more likely to pass on a product or service if they can't pay online. Your Pay Online Solution Prime Legal Payments is your all-in-one payment processing solution. From one easy-to-use platform, you can accept cards and eChecks, manage invoices, schedule payments, and more. For more information on this service and more, don't hesitate to contact us with any questions or concerns.
We now live in a digital age. The internet review has replaced what was previously excellent old-fashioned word-of-mouth marketing. As a result, law firms need to prioritize their online review profile and maintain an excellent overall rating. Clients certainly need to conduct web research before beginning to know about your firm. What better way to get a sense of what to expect from a firm than to read online reviews about you? So, how can you get yourself out there effectively? Tips to Help Improve Your Firm's Online Reviews Here are some great ways to help your firm get more online reviews : 1. Ask for reviews You must be willing to ask for something if you want it. Begin by asking those who have previously used your service or product, "How was your experience?" in a neutral manner, and then make it simple for them to submit a review. Encourage your initial reviewers to be someone you trust, but don't ask them to say something they don't believe. Ask them to submit thorough, honest comments and establish a good trend on your review site so that the unhappy client doesn't set the tone for your business. 2. Follow the rules The guidelines for each of the third-party review sites are different. The Federal Trade Commission has its own set of guidelines. You cannot give a monetary inducement in return for favorable feedback, and this is a clear rule for testimonials. 3. Monitor reviews Keeping an eye on your overall rating is the most important action you can take! This might be aggravating since you'll have to see your overall rating drop from time to time. Make sure you respond to reviews, good or bad, to establish credibility. Conclusion These suggestions can help you improve your market review strategies and bottom-of-the-funnel marketing. The harder it is for the competitors to catch up with your growing number of reviews, the more difficult it will be for them to keep up with your business. To acquire a competitive edge, you should start collecting reviews as soon as possible. If you need help managing your online reviews, reach out to Prime Legal today . We help our clients improve their strategy, marketing, pricing, and sales.
Everyone is scrambling to rank higher on search engines, and for good reasons. A website gains significant traffic when it appears on page 1 of search results. Climbing to the top of these results may seem like a daunting task, but we are here to help. In this article, we answer the question, "how can I improve my search ranking?" The facts There are a few critical numbers to consider. First, let's look at search engines. Google has a 92.47 market share , meaning it dominates the search engine market. 72%-91% of people searching do not go past the first page of results. When it comes to paid search ads, experts estimate that only 10% to 30% of people click those ads. What does all this mean? These numbers indicate that the focus needs to be on Google and getting organic traffic by ranking on page 1 of search results. On page SEO This refers to the optimization that takes place on your website. Google crawls your website to determine what type of content you have, and how relevant it is to search queries. So, your website needs to be SEO friendly. These are the things search engines look for on the website: heading tags metadata image descriptions and tags site map links within the website absence of error pages SSL certificate (HTTPS) Off page SEO These are the ranking factors occurring off of your website. This is how Google determines the relevancy of your site. The most important off page tactic is to build backlinks. These are links pointing back to your site. The text used to link to your site is also important. The more links you have from relevant sources, the higher Google will rank your site. Search engines also look at social channels. So, it is helpful to have all of your social media platforms linked back to your website. Additionally, when people engage with your social media posts and share them, Google detects this activity and gives you a little boost. These are called social signals. How can I improve my search ranking right now? Ranking on page 1 of search engines is not a quick and easy task. You have to play the long game. The time and energy invested today will pay off in the future. Search engines are constantly crawling the Internet and updating their information. But implementing a solid SEO strategy requires time, and it takes a while for search engines to recognize the changes and update their search rankings. Patience is key when it comes to SEO. If you are ready to implement a successful SEO strategy for your firm to enjoy higher search rankings, our experts are here to help. Contact us today to get started.
The term keyword can have many meanings. However, in the context of your legal practice's website, it refers to ideas or even topics that put meaning to the kind of content on your website. You can think of keywords as search queries for your keyword targeting strategy. For any marketing or search engine optimization campaign to be successful, your website must target the right keywords for the kind of law practice you are running. They will not only help your website rank higher on search engine results pages, but also ensure it gets consistent and quality traffic. How Search Engines Help People Find Your Website Search engines, primarily Google, allow users to do searches for information, products, or services. However, the search engines need to have possible matches for the search query on file. This is why crawling and indexing are necessary processes. For your website to be considered suitable as an answer to a user's query, you need to have put in the right keywords. In your case, your website could be about a personal injury firm in Indianapolis. If you want search engines to consider your website, then you will have to include the terms personal injury and location on your website. This is how keyword targeting is done. Consider Low-Hanging Keywords The thing about keywords is, every other website is jostling for those same ones. You will therefore find that thousands of websites have a specific keyword, such as personal injury attorney, on their websites. Even though the traffic a particular keyword offers is incredible, so is the competition surrounding those keywords. Low hanging keywords are variations of that keyword but have little to no competition. Also, they tend to bring in much more quality leads in comparison to high traffic and high competition keywords. Your strategy should therefore include both types of keywords for a more effective keyword targeting campaign. Last Words It's not just enough to build a website for your practice. There is a lot of optimization that needs to go into it if you want to be competitive in today's digital landscape. That's where we come in. At Prime Legal, we provide legal firms with a digital audit of their firms to establish where they stand. Then, we offer solutions to help get your firm to where you want it to be. Would you like to see how it works? Get in touch with us.
Prime Legal is a rapidly expanding law firm growth solution specializing in delivering technology and services that help legal firms succeed. We accomplish this by aiding our customers in better understanding regional market dynamics, locating high-quality cases, and providing a positive experience for their clients. Prime Legal provides a wide range of payment options for today's world. We blend technology and accessibility to provide smooth card acceptance and processing of recurring transactions online, in person, or over the phone. As a result of the revolution in commerce brought on by COVID-19, we are making transactions secure, effective, and efficient. The Prime Legal Payment Advantage Prime Legal Payments , powered by Evolv, offers easy payment options that make payments easier for your organization. From making simple payment requests to setting up auto-pay to securing your IOLTA account and connecting with QuickBooks, Prime Legal Pay is your one-stop-shop for all of your organization's payment needs. What Other Services Does Prime Legal Offer? We provide tools to assess the condition of your company's digital presence and recommend ways to improve its visibility in its local market. We combine cutting-edge technology with a team of dedicated specialists to assist our customers in setting, measuring, and achieving their business objectives. Our technology and specialized tools bring everything together logically to help law firms better understand their practice, the performance of their market, and the demands of their clients. To guarantee the success of our legal clients, we blend specialized SEO strategy, review generation, sophisticated digital advertising, chatting features, custom web designing, social media strategy, lead generation, and payment gateways. Conclusion We want to be a "one-stop shop" for all of the elements that make a company successful. We have expanded our product offering to include streamlined Prime Legal payment solutions for your organization. Schedule a demo with us today to enjoy our efficient payment solution.
Local Services Advertising is an amazing way to boost your company's lead generation. Instead of spending money on a PPC (pay-per-click) ad for your company, which requires keyword research bidding techniques, and still results in incorrect people seeing your advertisements, Google Local Services Ads focuses on bringing you qualified leads in the region where you operate. What Is a Local Service Ad, and How Do I Determine If My Company Meets the Criteria? Local services ads are designed to use transactional search intent paired with Google's location features. If you provide services to a specific region, you may post a Local Services Ad. If you work independently, you may use Google LSAds to market your company for these services and yourself as a local professional. Professional services may assist lawyers, real estate agents, and tax experts alike. What are the Costs of Google Local Services? Google Local Service Advertising, unlike PPC ads, is paid depending on the number of leads generated by your firm or services rather than the number of clicks. You'll be asked for the average number of leads you desire weekly, as well as your weekly cost while creating your budget. Also, keep in mind that your Local Services Ads budget is separate from your Google Ads budget; if you use both, you'll have two budgets to manage. With Prime Legal, you can set up Google Local Services Ads and keep track of your business listing. Prime Legal specializes in assisting law firms in expanding their client lists through effective web marketing strategies. We can assist your company in harnessing the potential of Local Service Ads. Activating the unique LSAs might provide you with a competitive advantage by matching you with qualified leads, increasing conversions. Contact us now for a free, no-obligation consultation on local service advertisements.
